"Contra Cheat Code Hat - ⇧⇧⇩⇩⇦⇨⇦⇨ Ⓑ Ⓐ START"
Life's hard! Using cheat codes isn't cheap. It's being strategic!
The code was popularized in the NES version of Contra, for which it was also dubbed both the "Contra Code" and "30 Lives Code", because of its nearly necessary use in the game. #eCulture